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Dan, our founder (read his story here), healed himself through natural, whole-foods. Ironically, many of those foods were purchased at his local Whole Foods Market®. Dan still shops there and so do many of us here at swiig, so it's not surprising that we base many of our product and ingredient choices on the standards that Whole Foods Market® has set for themselves. One quote from their website that we find particularly appropriate to our philosophy is “We consider ourselves buying agents for our shoppers, not sales agents for manufacturers.” We couldn’t agree more.
In recent history, there have been some questionable practices within the supplement industry. Thankfully, stricfter scrutiny is being placed on this industry now, which is in line with our views on ingredient transparency. We carefully evaluate all of our supplements and assure that the highest quality standards are met in sourcing ingredients and in their production. We are committed to offering research-driven dietary supplements that have a proven track record. Our nutritional products are designed to support the health and well-being of our customers and the environment. Products on our shelves are reviewed for compliance with applicable regulations. As with our food products, our supplements are free of artificial colors, flavors, sweeteners and hydrogenated oils.
Nutrition surveys consistently show that a substantial portion of people in the U.S. fail to consume the Recommended Dietary Allowances (RDA) of various nutrients. Many of you are informed and smart about taking supplements, but are you smart about which kind you buy? When you make that investment in your health, also make sure you're getting what you paid for — the actual nutrients you need, not unnecessary additives. The good news is, you can trust that we've done the homework for you.